6th December 2019
by Edward Sheppard

This November saw multi award-winning manufacturer of Sterile Single-use instruments DTR Medical attend the MEDICA Trade Fair in Düsseldorf, Germany. 2019 was a particularly memorable year as it was the first time we have exhibited as an Innovia Medical Company. It was a huge success, allowing us to network to a wide range of new potential customers as well as being a great opportunity to speak our distributors.

Over the course of the four days we showcased our Single-use innovations across all 7 of our surgical specialties. Aspects of our Gynaecology range featured such as our Cervical Rotating Biopsy Punch; a product that 88%1 of Clinicians would recommend as well providing of value-based benefits for clinics. Also not having to repeat the process of taking another biopsy to gain a better sample can save a hospital up to £992 each time.  Our NEW Colposcopy Electrodes were present, including Loops with hardened wires that don’t bend and Balls that have non-stick Teflon coating to prevent tissue sticking to the instrument.

This year we released our expanded 2020 Ophthalmic range, showcasing a variety of new lines designed to suit surgical requirements. New flagship products introduced include: Colibri Forceps, Capsulorhexis Forceps Fine, Barraquer Needle Holder Curved and our Kerrison Rongeur with 90° up-bite. Our UK manufactured  Double Ended Punctum Dilator attracted a lot of attention for its quality, functionality and finish. Further to this our high-quality Needle Holders were also on show, constructed with precise jaws that grip, they eliminate the risk of blunted tips, a problem often associated with the reusable alternatives.

Products in our ENT/Maxfax range featured such as Crocodile Fine Jaw Micro Forceps, these are the finest Single-use instrument available and fit with the smaller Ear Specula options. Furthermore, our NEW Wire Cutting Scissors Hardened were also exhibited. An instrument allowing you to cut a wider variety of wires and engineered with a strengthened blade to ensure first time sharpness along its entire length.

We were delighted to award Hospital Services Limited the award for Top Distributor 2019, recognising the growth of Export business in Ireland.  Following on from last year’s success they aimed high and were able to make the number one spot this time round. We were also pleased to reward  GVBM in Germany and Medical Devices in Australia. A huge credit goes to all of them for their incredible work again.

Ed Casey, Export Manager stated: “Medica proved to be a great success again for the team at DTR Medical, our 14th year exhibiting and as usual providing a great platform to display our new innovations for 2020. A highlight in our year to meet with our growing distribution network, a particular highlight was celebrating the substantial growth of our sales in Ireland to make Hospital Services Limited our leading Distributor in 2019.

During MEDICA 2019 we saw strong social media activity with over 772 likes and 154 comments across our platforms on LinkedIn, Twitter, and Facebook. Follow us on these platforms for regular updates on: New Products, Product Changes, Events and DTR Medical & Industry News.

Thank you to everyone who visited our stand.

If you require any further information, please do not hesitate to contact us at marketing@dtrmedical.com or +44 (0) 1792 797910.


1. DTR Medical Evaluation Questionnaire Data (June 2018 to October 2019)

2. NHS England. (2019). National Tariff 201819