DTR Medical, a leading single-use instrument manufacturer, continued their successful participation in Medica in Dusseldorf, Germany early this month.
Medica is a key event in the calendar, provided the opportunity to meet customers, distributors and suppliers from around the world who are all in Dusseldorf at the same time. Highlighting the intensity of the event and the potential business it can generate, networking and passing enquires saw a final tally of discussions reach nearly 80 before the event closed on Saturday evening.
This year DTR Medical took the largest team ever to Medica. Ed Casey, Export Manager, is the key member of the team for the distributor network and he is supported by Wendy Parker, Business Manager, who brings sales experience of our range to train and support our partners. Marketing had a key role to ensure we maximise the moment, and for this reason, Tim Christopher, Marketing Coordinator, was supported by Cara Lewis, Marketing Assistant, who focused on coverage of DTR Medical at the event via social media, even sharing a photo with NHS expert commentator Roy Lilley who visited the stand during the show.
Commenting on the importance of Medica, Andrew Davidson, Managing Director, DTR Medical, said:
“Since the first exhibition in 2008 the company now exports to 25 countries, it has grown four-fold and the team has increased by over 70%. We have ambitious plans for the future and this is underlined by the addition of over 100 new lines and an Ophthalmology range.”
New Launches at Medica
Our regular visitors will have certainly noticed a difference this year. To coincide with Medica, the DTR Medical brand has been given a new and fresh feel with extensive use of colour to differentiate the growing range of specialities the company supplies.
The name is now a registered trademark and all literature has been overhauled to enhance the offer and help customers decide on the right instrument for them.
At the same time the website is being upgraded and refreshed to will include a blog highlighting our recent news and new developments that will interest our customers.
“The new brand and new marketing materials are designed to make a real impact and help customers decide on the best single-use instrument for their needs. We have paid particular attention to highlighting the key characteristics and specification of every product because we aim to match re-usable standards without compromising on quality or service” said Tim Christopher, who managed the new branding from start to finish.
New Partners Welcomed
The recognition of the need for single-use instruments expands around the world a little more each year, and DTR Medical expects to capitalise on this trend by finding strong distributor partners, with the route to market already established, who can add our range into their portfolio.
At the core of this is the recognition that single-use instruments bring many benefits including savings for health providers, public or private, of Time, Life and Cost or “TLC.” The identification of this is the start point for any new distributor who sees the potential for mutual growth and development with DTR Medical. The latest edition of the TLC brochure will help new users find the market in their country.
At Medica the team saw particular interest from new partners in Canada, France, South Africa and Thailand and would like to thank all the visitors who came to the stand.
Medica is the world’s largest MedTech trade event and it provides the occasion for face-to-face dialogue with suppliers who make products and components for our extensive range. UK sourced product generate 50% of our turnover, making Medica the time to review and plan the future with most of our international suppliers from the USA to the Far East.
The show provided the perfect window on other providers who have the potential to do business with us. We have an extensive product development programme and this demands new sources of expertise to help us retain our market position and give our customers what they expect.
What happens next?
Work has already commenced to convert the many discussions into practical realities so that we are ready to make new sales to new markets, to launch new lines in 2015, and to return to Dusseldorf next November with more exciting developments to report.